Dale Earnhardt kept himself relatable with a well-publicized sense of humor. This shirt is a well-worn replica of the one Dale most likely had made up in one of the many popular 'make your own t-shirt' shops found in malls throughout the late 70s and 80s. Dale was definitely worthy of wearing such a cocky message... are you?
The “Be a Pepper” campaign began in 1977 continued until about 1983 and anybody that was old enough during those years knows the jingle which went “I’m a Pepper, he’s a Pepper, she’s a Pepper, we’re a Pepper, wouldn’t you like to be a Pepper, too?” by heart. It was a catchy tune that caused you to hum or sing along and even resulted in clothing and accessories featuring “I’m a Pepper.” By 1980, “Be a Pepper” was ranked as the third most popular of all advertising campaigns in the United States proving that sometimes the most effective campaigns are the most simplistic.
