Jolt Cola 1985 old vintage Long Sleeve T-Shirt

Description

Jolt Cola was a carbonated beverage initially produced by The Jolt Company, based in Rochester, New York. From its inception, the marketing approach for Jolt emphasized its high caffeine content, promoting the drink as a means to enhance alertness, encapsulated in the slogan “All the sugar and twice the caffeine.” This highly caffeinated drink was aimed at students and young professionals, highlighting its role as a stimulant akin to energy drinks. Jolt Cola made an appearance in the 1995 film ‘Hackers,’ where the hosts of a pirate television broadcast claimed sponsorship by the drink, promoting it as “the soft drink of the elite hacker.”