Coffee-without-milk instead of coffee-without-cream serving movie scene from Ernst Lubitsch’s black and white classic “Ninocka” is one of Slavoj Žižek’s all time favorite anecdotal examples that Slovenian marxist-lacanian philosopher uses to illustrate.. well, basically all sorts of things, the complex functioning of Jacques Lacan’s “objet petit a” (object small a) topological concept being only one of particulars. Thus the idea of an imaginary creamers brand designed to let you enjoy your morning coffee neither with cream (or milk) nor just plain but specifically with-without-cream which is already whole other cup of coffee – just the way you like it!
Tags: ernst, lubitsch, ninotchka, ninocka, coffee
Comrade Slavoj Zizek is notoriously known for his incredible aptitude for reiteration of the favorite jokes from his Communist Yugoslavian past, recapitulation of the same old stories and examples he uses to clarify his leftist views on political economy and all other kinds of rinse-and-repeat type of approach he’s not afraid to apply without restraint in his theoretical and practical body of work.
Tags: zizek, viva la revolucion, che guevara, la repeticion, repetici n