Today's social climate shifts almost daily. Depending on where you live, what you do, who you associate with, and those you simply casually pass by, social acceptance on ANY level seems unsure.
People of color in particular have been aware of the ever-changing environment in which they exist. Always. Whether accepted or shunned, self-esteem and independence are paramount to daily living. Children in particular need reinforcement on so many levels. Maybe this message can reinforce that idea.