KZEW 98 Dallas 1973 Sticker

For nearly two decades in Dallas, a strange, winged elephant creature could be found on car windows, billboards, and the t-shirts of self-proclaimed “Zoo Freaks.” The creature was part of the logo for Dallas radio station KZEW, a station that provided the rock ’n’ roll soundtrack for a generation of locals in the post-Woodstock '70s. KZEW was a pioneer on the FM dial when there were few rockin' FM stations and those that did exist played out tranquilizing music for doctors’ offices. Life at KZEW was a zoo in itself. It was kind of like the Smothers Brothers on LSD had taken over a major broadcast facility, right in the heart of the Bible Belt. The jocks let loose with a diverse blend of rock music and didn't make use of a rigid playlist.