Let people know the Gaydar is strong in you. That in one look, you know.
Even if you don't have a finely attuned "sixth sense" about who's queer, at least they'll know you are! This design is based on the face of Divine, the demi-goddess of queerdom. Or just the drag mother of raunch.
Since the most-recognized photo of her was in that slimming (ha!) red dress, we chose that as the default color. Feel free to choose whatever color tickles your fancy.