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WE CAN DO IT! is a US World War II propaganda poster created in 1943 by J. Howard Miller for Westinghouse Electric as an image to lift workers' morale. This manifesto was not very popular during the Second World War, but was rediscovered in the early 1980s and widely reproduced in various forms. It is often called "We Can Do It", but another name is "Rosie the Riveter", an iconic figure of a female worker in the war industry. The image of "We Can Do It" was used to promote feminism and other political issues that arose in the 1980s.
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