Catalog Cards
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Description: Jafco Co. was a multimillion-dollar chain of American catalog showrooms founded by Sidney Z. Jaffe in 1957. Headquartered in Seattle, Washington, the company sold a wide variety of items from stereo and photographic equipment to toys and furniture in locations throughout the Puget Sound area. Though retail locations stocked many common items, Jafco sent catalogs to all of their customers, allowing for pickup at their local store and by delivery through mail-order. While it may seem strange today, catalog shopping was pretty normal in the past, though as a kid visiting these places, I can attest that the stores were very strange.
