Off Road Hats
Description: These British four-wheel-drive vehicles are nearly unstoppable and while they have deviated considerably from their roots in recent decades, the classics still have a huge fan base and are very much on (and off) the road around the world. When it comes to keeping these utes running, it takes a specific and that's where Weatherford Service comes in. Since it's founding by British expat Carl Weatherford Sr. in 1981, Weatherford Service has become the go-to shop for repairs, rebuilds, and modification to customer vehicles from across the United States and Canada.
Description: The late '60s saw the birth of organized long distance desert racing, with the granddaddy of them all being the big 1000 event that started in 1967, with everything from trucks, dirt bikes, and buggies all competing at once. The course has remained relatively the same over the years, with about every other event being either a point-to-point race from Ensenada to La Paz or a loop race starting and finishing in Ensenada. Air-cooled buggies were one of the easiest ways for aspiring racers to get in on the action, and in 1971, Rapid Cool made it even easier with their line of oil and transmission coolers designed to keep air-cooled engines and their mated transmissions cool during the extremes of desert racing.
Description: San Jose, California's Up-n-Down Off Road Center wasn't just another garage to get your truck lifted, rather a driving force in the early days of monster trucks. Of course, most of what they did was lift trucks and trick them out, but some of the monsters that these guys turned out are the stuff of legend.
Description: This vibrant retro tribute captures the rugged soul of the 1973 Toyota FJ40 Land Cruiser in a bold, vintage red and blue color scheme. The detailed artwork features thick black outlines, stylized shading, and precision tire lettering that highlights its all-terrain legacy. With bold typography—"A Rare Breed" and "The Fun Begins Where the Road Ends"—this piece evokes the adventurous spirit of the FJ40 era. A nostalgic must-have for classic 4x4 fans, this celebrates one of the most iconic off-road machines in Toyota history.
Description: Interested in both racing cars and motorcycles, Steve McQueen was also an avid off-road racer, and founded Solar Plastics in 1969 as a manufacturer of custom off-road parts. Solar primarily focused on accessories for dune buggies and motorcycles, but one of their more ubiquitous products was the “Baja Bucket” seat. These simple, yet tough off-road racing seats were designed and patented by McQueen to help keep a driver firmly planted while racing over rough terrain while also preventing injuries from a roll-over, all from an affordable injection molded design that put them within reach of racers and enthusiasts alike.
