Kustom Mugs
Description: Rat Rod The rat rod can be a divisive topic amongst hot rod enthusiasts. With all of the blood, sweat and tears of the classic, high performance hot rod, but none of the emphasis on expensive paint or parts, the rat rod can often look like a rusty disaster on wheels and run like a dream.
Description: While he had been making hot rod parts for several years prior, Bill Von Esser opened his speed shop at 3307 West Irving Park Road in Chicago back in 1947. He expanded his reach beyond the local scene through ads in national hot rod magazines that had people sending away for his first catalog in 1948. While he stocked go fast goodies from many manufacturers, his house machined parts were without question his biggest sellers. From high-performance heads for your flatty to custom Offy throttle bodies, Von Esser's parts were highly desirable, something that has only increased decades later.
