Inspired by Evernote, a famous cross-platform note-taking app. Also affectionately called by it's loyal advocates as an 'extension of their brain.' The distinguishable elephant logo was based on the phrase 'an elephant never forgets.' It was redesigned to a deity-like statue with "OBEY" embossed on the headpiece. It's worth noting the fonts used were similar to activist Shepard Fairey's OBEY logo. In its entirety, the figure symbolizes following your notes and checklist religiously.
Tags: renaissance, codex, vitruvian, evernote, obey