Flathead Shorts
Description: Based in the town of Norphlet in Union County, Arkansas, Macmillan Oil Company began producing their Ring Free line of motor oils in 1923. The company was highly successful in promoting their products through sponsorships of motorsports ranging from flat track motorcycle racing and powerboats, to air racing and grand prix events, leveraging them to make their 'race proven' claims. Ring Free products continued to be popular throughout the '60s and '70s, but in as more high-tech formulas from new companies arrived in the '80s, Macmillan Oil Company's fortunes began to wane, and by the end of the decade, they had ceased operations.
Description: E. E. Lohn. Co., or EELCO, was founded in 1956 in Inglewood, California and started out specializing in hardware for hot rods and dry lake racers. They eventually had a whole line of speed parts, but many remember them for their fuel tanks and fuel delivery hardware among other things.
Weiand Power and racing equipment early 1960s Shorts
by Sophie Studio
$21 $27
Weiand Power and racing equipment early 1960s Shorts
by Sophie Studio
$21 $27
Weiand Power and racing equipment early 1960s Shorts
by Sophie Studio
$21 $27
Description: While he had been making hot rod parts for several years prior, Bill Von Esser opened his speed shop at 3307 West Irving Park Road in Chicago back in 1947. He expanded his reach beyond the local scene through ads in national hot rod magazines that had people sending away for his first catalog in 1948. While he stocked go fast goodies from many manufacturers, his house machined parts were without question his biggest sellers. From high-performance heads for your flatty to custom Offy throttle bodies, Von Esser's parts were highly desirable, something that has only increased decades later.
