1982 Pillows
Description: DYNO was a BMX bike and bike products company started by Bob Morales in 1982. DYNO’s first products were BMX racing apparel and number plates and DYNO gear was used and endorsed by many top BMX and Freestyle riders and teams, including; GT Bicycles, SE Racing, Auburn Cycles, Robinson Racing, and Team Powerlite. Riders included Eddie Fiola, Mike Dominguez, Greg Hill, Gary Ellis, and many others. In 1985 Bob Morales said “GT Bicycles made an offer to buy Dyno. I accepted their offer because Dyno was severely undercapitalized and in need of investment. I negotiated a contract with GT to design bicycle frames and components and to consult on a marketing strategy for them.” Morales developed a line of DYNO frames and bicycles for GT.
Description: “Say Yes to Michigan” was a tourism campaign launched in January 1982 which saw an onslaught of TV, radio, and print advertisements, as well as T-shirts, buttons, and other promotional items. The slogan appeared on the official state map that same year, and a variation of the phrase came into play that was simply “Yes! Michigan.” A television commercial was created in 1986 to celebrate Michigan’s 150th birthday, that included a cheesy jingle called “Yes! Michigan — The Feeling is Forever.” The slogan reached almost cliché status throughout the '80s as it was used to sell everything from apples to automobiles, but the '90s saw the campaign wind down and fade away, eventually being replaced with “Great Lakes. Great Times.”
