Flathead Pillows
Description: While he had been making hot rod parts for several years prior, Bill Von Esser opened his speed shop at 3307 West Irving Park Road in Chicago back in 1947. He expanded his reach beyond the local scene through ads in national hot rod magazines that had people sending away for his first catalog in 1948. While he stocked go fast goodies from many manufacturers, his house machined parts were without question his biggest sellers. From high-performance heads for your flatty to custom Offy throttle bodies, Von Esser's parts were highly desirable, something that has only increased decades later.
Description: Lake McDonald is the largest lake in Glacier National Park. It is located at 48°35′N 113°55′W in Flathead County in the U.S. state of Montana. Lake McDonald is approximately 10 miles long, and over a mile wide and 472 feet deep, filling a valley formed by a combination of erosion and glacial activity.
Description: Based in the town of Norphlet in Union County, Arkansas, Macmillan Oil Company began producing their Ring Free line of motor oils in 1923. The company was highly successful in promoting their products through sponsorships of motorsports ranging from flat track motorcycle racing and powerboats, to air racing and grand prix events, leveraging them to make their 'race proven' claims. Ring Free products continued to be popular throughout the '60s and '70s, but in as more high-tech formulas from new companies arrived in the '80s, Macmillan Oil Company's fortunes began to wane, and by the end of the decade, they had ceased operations.
Description: Blackheart Rod and Kustom of Austin, Texas specializes in high-power, low-fi hot rods that are meant to be driven. No trailer queens here. This design reflects their low-fi aesthetics with a simple three color motif and an authentic vintage treatment to give it a look like it's seen plenty of wrench turning.
Description: Like a lot of people in post-war America, Al Jerauld was an avid hot rodder looking for go fast thrills. He opened Jerauld's Speed Shop in the late '40s in National City, California. From catalog speed parts to many of his own creation, Jerauld's Speed Shop was the go-to spot in the San Diego area for go fast goodies. When he wasn't selling parts and installing them on customer cars, Al was a dry lakes racer who built and campaigned several cars over the years. One such lakester was the infamous Baby Bomb, which sported a destroked and sleeved '37 V8-60 Flathead with a tiny 88.75 cubic inch displacement that managed to turn some impressive speeds. Among Jerauld's many custom designed performance parts, many are still highly prized today.
