Lucky Lager Cards
Description: Lucky Lager is an American lager with U.S. brewing and distribution rights held by the Pabst Brewing Company, and Canadian brand ownership held by Labatt Brewing, which is now part of AB InBev. Originally launched in 1934 by the San Francisco-based General Brewing Company, Lucky Lager grew to be one of the prominent beers of the West during the 1950s and 1960s. In 2019, Pabst announced that the beer brand would be revived and would be brewed by 21st Amendment Brewery, a brewery based in San Leandro.
Description: Lucky Lager is an American lager with U.S. brewing and distribution rights held by the Pabst Brewing Company, and Canadian brand ownership held by Labatt Brewing, which is now part of AB InBev. Originally launched in 1934 by the San Francisco-based General Brewing Company, Lucky Lager grew to be one of the prominent beers of the West during the 1950s and 1960s. In 2019, Pabst announced that the beer brand would be revived and would be brewed by 21st Amendment Brewery, a brewery based in San Leandro.
Description: The first Lucky Lager brewery was established by the General Brewing Corporation of San Francisco on August 31, 1933. Lucky lager was produced for decades in various locations long after the original San Francisco brewery closed up in 1978, though their California roots could still be found in their slogans, including the "It's Lucky When You Live in California" that was a common sight throughout the golden state on billboards. This design is based on their 1970s logomark which is quite similar to that of another west coast favorite, Rainier Beer, not just in it's red and gold color, but it's stylized, oversized 'L' and overall layout.
