BeerWolf 1983 Crewneck Sweatshirt

In 1983, big-name beers were spending hard to advertise around beer-buying holidays like Memorial Day, July Fourth, and Labor Day. The then young and fledgling Silver Bullet label wanted to own a holiday, but had to pick a less beer-centric one where they could afford to make their campaign dollars go farther and so they picked... Halloween. Yes, Halloween. Enter the BeerWolf - the hard-partying cousin of the werewolf who loved pounding beers at Halloween parties. Surprisingly, he was a hit and helped sell more beer. He was so popular, that he didn't go into hibernation after the calendar changed and actually started showing up for other holidays, events, and for no real reason at all. Here's to you, you crazy beer-drinking bastard.