London Eye on a sunny day Crewneck Sweatshirt

The London Eye began as an entry to a competition in 1993 organised by the Sunday Times. David Marks and Julia Barfield, the renowned husband-and-wife architecture team, submitted their idea for a giant cantilevered observation wheel as a new London landmark to celebrate the millennium. The wheel would stand on the south bank of the River Thames, towering over London’s skyline, and attraction where, as Julia put it, “the trip round is as important as the view”. Nothing came of the competition, and no winner was announced. But David and Julia weren’t deterred. Tireless work was done over six years, the couple worked tirelessly to make their dream a reality. They spent time and money investing in the very best technology available...