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Rakim Athelaston Mayers[2] (born October 3, 1988), known professionally as ASAP Rocky (/ˈeɪsæp/ AY-sap; stylized as A$AP Rocky), is an American rapper, record producer, and record executive. Born and raised in Harlem, he embarked on his musical career as a member of the hip hop collective ASAP Mob, from which he adopted his moniker. In August 2011, Rocky's single "Peso" was leaked online and within weeks began receiving radio airplay.[3] Rocky released his debut mixtape Live. Love. A$AP, later that year to widespread critical acclaim. The success of what is considered his breakout project led to a joint venture record deal with Polo Grounds Music and Sony Music's RCA Records.