Almost Perfect Hats
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Description: WLOL-FM was the first commercial classical music station in Minneapolis-St. Paul and was co-located with its AM sister. WLOL dropped classical and changed to "beautiful music" in mid-1973, and transitioned to a pop music format. On December 12, 1981, WLOL changed formats again, this time to Top 40/CHR as 99½ WLOL. The ratings effect was quick to take hold; in the spring 1982, WLOL more than doubled its performance and vaulted into third place in the Twin Cities, led by the revamped "Hines and Berglund" morning show. WLOL dominated Twin Cities radio in the '80s, but a new station arrived that would change the local radio landscape and not only unseat WLOL as the top dog, but lead to the station's demise in 1991.
