Magikist Hats
Main Tag:
Description: Magikist was founded in 1943 by Wilbur "Bill" Gage, who changed the name of his Austin Rug Cleaners to Magikist, melding the words "magic" and "kissed." His wife at the time, Doris Greenwood, suggested the "sweetest name in rug cleaning" slogan and came up with the company logo, a pair of red lips. Gage operated Magikist in the Chicago area south of Howard Street and Lionel and Shirley Gelfand operated Magikist in the area north of Howard Street. In the Chicago area, the Magikist Lips (in the form of huge signs on the Edens Expressway, Dan Ryan Expressway, Kennedy Expressway, and Eisenhower Expressway which lit up and flashed) were well-known landmarks.
