Dig Em Smacks Magnets

Description: Retro Replica

Description: The Dig’em Frog was introduced in 1972 as the official spokesfrog for Honey Smacks. He was described as “a little frog with a big voice.” Breakfast starts with Honey Smacks and the raspy, rich ribbits from the Dig’em Frog about the cereal’s great taste.

Description: In the early 1970s, an Indian Chief appeared briefly, replaced by Dig'em Frog in 1972. He continued as the mascot when the cereal was rechristened Honey Smacks in the early 1980s. In these ads, Dig'em would appear in front of a group of kids, and they would eat some cereal together