Utilities Magnets
Description: A classic vintage industrial emblem representing the fictional midwest utilities co power station established in 1934. Featuring a stylized crescent moon and stars inside a heavy cogwheel, this circular graphic is made for lovers of retro utility logo designs and traditional midwestern aesthetic heritage.
Description: By the mid-1920s, utilities had succeeded in bringing electricity to virtually all major cities and towns in the U.S.; however, rural areas remained chronically underserved. Convinced that the best way to win over frugal small business owners, skeptical farmers, and rural dwellers, was to give electricity a more human face, utility companies came up with Reddy Kilowatt. This cartoon character served as a corporate spokesman for electricity generation in the U.S. for seven decades. He is a stick figure whose body, limbs, and hair are made of stylized lightning-bolts and whose bulbous head has a light bulb for a nose and wall outlets for ears, and proudly announced that he was an "electrical servant."
Description: William H. Rohr Jr., believed that Handy Flame could be the gas industry’s equivalent of Reddy Kilowatt, the spokesman of the electric utilities in those days. Handy Flame appeared to have his greatest success during the mid ’40s to mid ’50s promoting the use of natural gas in the kitchen.
