Mercury Outboard Merch

Vintage Mercury Outboard Motor

Mercury vintage Outboard Motors

Born June 4, 1906, in Mequon, Wis., Kiekhaefer was always attracted to machines and had a drive to understand how things worked. After leaving his family’s farm to pursue a career in electrical engineering and manufacturing he attended the Milwaukee School of Engineering for one year. Later, he continued his education at the University of Wisconsin extension. Despite not receiving a formal degree until later in life, Carl became an electrical engineer and changed the standards for marine engines.

Evinrude Vintage Outboard motors

Remembering Evinrude Outboard Motors

Mariner Outboard Motors

Evinrude Elto Outboard motors

Tohatsu Outboard Motors

Mercury

The Kiekhaefer Mercury company began in 1939 when engineer Carl Kiekhaefer purchased a small outboard motor company in Cedarburg, Wisconsin. Kiekhaefer's original intention for the Kiekhaefer Corporation was to make magnetic separators for the dairy industry. The purchase included 300 defective outboard motors. Kiekhaefer and a small staff of employees rebuilt the motors and sold them to Montgomery Ward, a mail-order company. The motors were much improved, so the buyer purchased more. Kiekhaefer designed motors that withstood the elements better than his competition and called the motor Mercury (taking advantage of the "Mercury" Motor Car popularity at the time) whilst adopting the logo of the Roman god Mercury.

johnson outboard motors

Champion vintage Outboard Motors USA

Elto Outboard motors

Evinrude Outboard Motors was a North American company that built a major brand of outboard motors for boats. Founded by Ole Evinrude in Milwaukee, Wisconsin in 1907, it was formerly owned by the publicly traded Outboard Marine Corporation (OMC) since 1935 but OMC filed for bankruptcy in 2000. It was working as a subsidiary of Canadian Multinational Bombardier Recreational Products but was discontinued in May of 2020.

vintage boating

Neptune Mighty Mite outboard motor. It had a single cylinder 1.7 H.P. engine and weighed only 17 pounds. It was advertised as, "A 17-lb. package of power," and "..a pint-size powerhouse." Designed and manufactured by the Muncie Gear Works of Muncie, Indiana.

Champion vintage Outboard Motors USA

British Seagull outboards

Lund Boats

Sea Nymph boats

Sea King boats

Crownline Boats

Alumacraft Boats

Valco Aluminum Boats

The Kiekhaefer Mercury company began in 1939 when engineer Carl Kiekhaefer purchased a small outboard motor company in Cedarburg, Wisconsin. Kiekhaefer's original intention for the Kiekhaefer Corporation was to make magnetic separators for the dairy industry. The purchase included 300 defective outboard motors. Kiekhaefer and a small staff of employees rebuilt the motors and sold them to Montgomery Ward, a mail-order company. The motors were much improved, so the buyer purchased more. Kiekhaefer designed motors that withstood the elements better than his competition and called the motor Mercury (taking advantage of the "Mercury" Motor Car popularity at the time) whilst adopting the logo of the Roman god Mercury.

Strarcraft vintage boats

This 1958 Mercury boat motor shines in all its vintage glory.

Mercruiser Stern Drive Boats USA