Johnny Horizon 1976 Mug

Johnny Horizon was a mascot used by the Bureau of Land Management in the United States in the 1970s primarily for its anti-litter campaign. First used in 1968, Johnny resembled the classic cigarette pitchman, sans cigarette, with his straight jawed, rugged cowboy looks. The mascot reached his greatest use in the years leading up to the United States Bicentennial celebration, with the Johnny Horizon '76 campaign that encouraged Americans to pitch in and pick up litter throughout the country.