Harvard Export Beer Mug

In 1893, Consumers’ Brewing Company set up shop in Lowell, Massachusetts. In 1898, the decision was made to change the name to Harvard Brewing Company, and this newly branded business successfully expanded its product line, production capabilities, and market reach over the next two decades. Prohibition went into effect in 1920 and the brewery’s plans to succeed by selling colas, ginger ale, and near-beer (<0.5% alcohol beer) weren’t working. With failure looming, Harvard executives added the beer back into their near-beer . Profits came back, and so did federal agents, culminating in August of 1925 when a truck filled with 100 barrels of illegal Harvard beer was hijacked in Lowell.