Commodore Mugs
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Description: Elephant Memory Systems (EMS) was a popular brand of floppy disk media produced by Leading Edge in the '80s. The name for the product was derived because of the common folk wisdom that an elephant never forgets. Elephant was founded in 1980. The brand was originally devised as an inexpensive, mass-market product, and its imposing pachyderm logo paired with bright yellow packaging, which was in stark contrast of the more conservative silvers and blues used by competitors. Investors feared this would undermine the credibility of the product, however, Elephant would become viewed as a premium product, eventually becoming one of the highest-margin floppies on the market and one of the best-selling media brands in history.
