Disco Cow Mugs
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Description: Sergio Valente jeans debuted in 1979, after Valente – an Italian celebrity hairdresser – lent his name to the line. Although Valente wasn’t involved in designing the clothes, the label quickly attracted a following. Between 1979 and 1982, annual sales topped $125 million, with more than a million pairs of jeans sold each month. Sergios were a staple on TV shows and at the hottest dance clubs of the time. By the mid ’80s, consumers began favoring a more casual look, which led to the next denim craze – stone-washed jeans. Suddenly, dark-blue designer jeans were as cool as orange polyester pants, and as quickly as they arrived, Sergio Valente jeans made their exit, going out of production in 1988.
