Agip Pins and Buttons
Description: Azienda Generale Italiana Petroli (AGIP) was established in Rome in 1926 under the auspices of the Italian government for the purpose of exploring, exploiting, and distributing Italy's underground resources. After the discovery of oil at Cortemaggiore near Piacenza in 1952, the then president of the state-owned company, Enrico Mattei, decided the company needed a logomark. The new logo depicted a stretched-out figure of a six-legged black dog with large red flames issuing forth from its mouth set against a yellow background and would go on to appear on service stations throughout Europe and in countless placements as a sponsor of a wide range of motorsports and events.
Description: Azienda Generale Italiana Petroli (AGIP) was established in Rome in 1926 under the auspices of the Italian government for the purpose of exploring, exploiting, and distributing Italy's underground resources. After the discovery of oil at Cortemaggiore near Piacenza in 1952, the then president of the state-owned company, Enrico Mattei, decided the company needed a logomark. The new logo depicted a stretched-out figure of a six-legged black dog with large red flames issuing forth from its mouth set against a yellow background and would go on to appear on service stations throughout Europe and in countless placements as a sponsor of a wide range of motorsports and events.
Description: agip Azienda Generale Italiana Petroli, una storica compagnia petrolifera pubblica italiana fondata nel 1926 per la ricerca, produzione e distribuzione di idrocarburi. Dal 1953 è entrata nel gruppo ENI, diventandone la divisione esplorazione e produzione prima di essere assorbita negli anni '90. È nota per il logo del "cane a sei zampe"
Description: A heraldic shield shape with a yellow background. At the top is a band representing the Italian flag: green, white, and red. Below this are two black mythical creatures resembling winged dogs or lions, facing each other, with red flames emanating from their mouths. The word "Agip" is prominently displayed in bold, black, outlined text at the bottom of the shield.
Description: Founded in Rome in 1926 with the backing of the Italian government, Azienda Generale Italiana Petroli (AGIP) was created to explore, extract, and distribute the nation's underground resources. Following a major oil discovery at Cortemaggiore in 1952, company president Enrico Mattei realized the state-owned enterprise needed a recognizable brand mark. The resulting design featured a stretching, six-legged black dog breathing red fire against a bright yellow backdrop. This iconic emblem eventually became a fixture at gas stations across Europe and a prominent sponsor logo in the world of motorsports.
