Cola Pins and Buttons
Description: RC Cola (short for Royal Crown Cola) is a cola-flavored carbonated beverage owned in the United States by Keurig Dr Pepper and internationally by RC Global Beverages, Inc. Royal Crown Ginger Ale was the first product of the RC line. RC Cola went through various name changes including Chero-Cola and Nehi, Inc. before becoming Royal Crown after the death of Claud A. Hatcher. More flavors were introduced under the RC Cola name including lemon, strawberry, and cane sugar. In the 1950s, Royal Crown company was leading the beverage industry to sell the first canned soft drinks, followed by the first caffeine-free cola. In 1958, RC Cola became available in 16 ounce bottles.
Description: Jolt Cola was a carbonated soft drink produced by The Jolt Company, Inc. (later known as Wet Planet Beverages). The cola drink was created in 1985 by C. J. Rapp as a highly caffeinated beverage. It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Its slogan reads "All the sugar and twice the caffeine!"
Description: Jolt Cola was a carbonated soft drink originally made by The Jolt Company of Rochester, New York. From the outset, Jolt’s marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness, including a slogan of “All the sugar and twice the caffeine.” The highly caffeinated beverage was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Jolt Cola is featured in the 1995 movie ‘Hackers’ as the hosts of a pirate television broadcast claim to be sponsored by the beverage and advertise Jolt Cola as “the soft drink of the elite hacker.”
