Gottschalks Pins and Buttons
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Description: Remembering Gottschalks Department Store. Gottschalks was a American department store chain that operated 58 department stores and three specialty apparel stores in six western states (California, Washington, Alaska, Idaho, Oregon, and Nevada). Gottschalks was founded by Emil Gottschalk in 1904 as a dry goods store in downtown Fresno, California. Gottschalks gained success by locating only in smaller cities that could not support full-size national department stores.
