La India Pins and Buttons
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Description: Angelenos began guzzling Eastside in 1907, after a Bavarian immigrant and veteran brewer named George Zobelein purchased the Los Angeles Brewing Company and introduced a new line of beers based on his recipes. With his brewery located on the east bank of the Los Angeles River (the present-day site of the Brewery Art Colony), Zobelein named his brews—ranging from a light pilsener to a heartier bock—Eastside. It soon became one of the town’s bestselling brands.
