Mac Tonight Pins and Buttons
Description: Mac Tonight was a fictional character used in the marketing for McD's restaurants during the '80s. Known for his crescent moon head, sunglasses, and piano-playing, the character used the song "Mack the Knife" throughout the campaign. Originally conceived as a promotion to increase dinner sales in Southern California, Mac Tonight's popularity led to him going nationwide in 1987.
Description: Mac Tonight is a fictional character used in the marketing for McDonald's restaurants during the mid-1980s. Known for his crescent moon head, sunglasses and piano-playing, the character used the song "Mack the Knife" which was made famous in the United States by Bobby Darin. Throughout the campaign, Mac was performed by actor Doug Jones in his fourth Hollywood job and voiced by Roger Behr.
Description: Mac Tonight was a fictional character used in the marketing for McD’s restaurants during the ’80s. Known for his crescent moon head, sunglasses, and piano-playing, the character used the song “Mack the Knife” throughout the campaign. Originally conceived as a promotion to increase dinner sales in Southern California, Mac Tonight’s popularity led to him going nationwide in 1987.
