Speedee Pins and Buttons

Description: Remembering Speedee, McDonald's original mascot. In 1967 he was replaced by Ronald McDonald.

Description: You deserve a break today; it's a good time, for the great taste; come on make it Mac tonight; duh-duh, duh-duh-duh, I'm lovin' it!

Description: A retro-style circular emblem featuring a cartoon character holding a sign that reads 'I'M SPEEDEE'. The character wears a red shirt with a golden arches logo, yellow pants, and gray shoes. The emblem has a red and blue background with a distressed texture. Separate text below reads 'McDonald's Custom Built Hamburgers - SINCE 1948 -' and '15¢' is displayed in the upper right corner.

Description: A retro-style depiction of a cartoon character holding a sign that reads "I'M SPEEDEE". The character wears a red bowtie and has the golden arches emblem on its chest. The design features concentric circles in red, blue, and cream, with the text "15c" above and "Custom Built Hamburgers - SINCE 1948 -" below.

Description: Brothers Richard and Maurice McDonald opened the first McDonald's in 1940 in San Bernardino, California, serving barbecue alongside its burgers - fries weren't even on the menu. By 1948 the pair had perfected the art of fast food with a process they named the 'Speedee Service System'. Barbecue was dropped from the menu to improve service time, and the brothers designed this winking chef character, Speedee, to help communicate the message.

Description: McDonald's

Description: This a 1979 tray liner at McDonald's to explain the concept of the "drive-thru"