Variety Store Pins and Buttons

Retake on logo for convenient store in Watertown, Massachusetts.

Bradlees Department Store, more commonly known as Bradlees, was a discount department store chain based in Braintree, Massachusetts, which operated primarily in the Northeastern United States. Bradlees sold various retail items in its stores, including clothing, jewelry, health care, beauty products, footwear, furniture, electronics, housewares, and bedding. At its peak in 2000, Bradlees operated over 105 stores in seven states across the Northeast, with close to 10,000 employees. The chain went through Chapter 11 bankruptcy in 2000, with all of its stores eventually closed by March 15, 2001.

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Switz’s Oscar Mascot

New store logo!

Founded in 1962 by the F. W. Woolworth Company, Woolco was an American retail chain. Unlike Woolworth's five-and-dime stores, Woolco was a full-line discount department store, and the creation of the new format coincided with the expansion of suburbia. At its peak, Woolco had hundreds of stores in the US, as well as in Canada and the UK. Woolworth's flagship stores were still doing well, but the company wanted to tap into the growing discount department store market without diluting its dominant position in the variety store business. The first Woolco was located in Columbus, Ohio, and by 1966, there were 18 in the US, and nine in Canada with plans for 30 stores to be added per year.

I'm Branded Now.

Founded in 1927, Ben Franklin was a chain of five and dime stores found primarily in small towns throughout the United States. The stores were franchise based, with individual stores owned by independent proprietors, and are believed to be the first retail franchise. They are named after Benjamin Franklin, taking a cue in their merchandise offerings from Franklin's saying, "a penny saved is a penny earned."