Breweriana Shorts
Description: The Sweet Water Brewing Company, opened in 1872 as the Green River Brewery, one of the first in the Wyoming Territory. Hugo Gaensslen purchased the brewery in 1892 and continued to operate it until 1899, when he leveled the structures. Leaning on architectural inspiration from his native Germany, as well as the Chicago Water Tower from the neighborhood he originally immigrated to, he built his modern new brewery with local sandstone blocks and reopened as the Sweet Water Brewing Company. In 1904 and 1905, the brewery won medals at the World’s Fair, and Sweet Water's beers were increasingly in demand. When Prohibition went into effect, Sweet Water did what many breweries did to stay afloat and produced non-alcoholic beverages.
Description: The Joseph Schlitz Brewing Company was founded in 1849 with their brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. Its namesake beer, Schlitz, was known as “The beer that made Milwaukee famous” and was advertised with the slogan “When you’re out of Schlitz, you’re out of beer.” Schlitz first became the largest beer producer in the US in 1902 and enjoyed that status at several points during the first half of the 20th century. This design comes from an NOS iron-on that was painstakingly recreated in all of its 70s glory.
Description: Despite its German roots and dubious first brew date, the famous lion's brew label was just that by the mid-'70s when it was brought stateside and the flavor profiles changed dramatically but still maintained the impression of 'made in Germany.' Of course, those n Germany continued to enjoy the real deal for decades to come, but for the most part, export brew was no longer on the menu.
Description: The Acme Brewery was incorporated on April 11, 1907, with Leopold F. Schmidt, president; William Schuldt, secretary and manager; and Jacob P. Rettenmayer as both treasurer brewmaster. The beers became a local favorite before eventually making their way out to a national audience. Acme survived prohibition like many breweries by manufacturing sodas as well as legal near beer versions of their brews, which were popular as they were easily spiked by consumers with grain alcohol to get something closer to the real thing. The brewery went on to survive two world wars before finally closing their doors in 1972 as completion from larger national breweries put the squeeze on their business.
Description: Named after the Student Corps of Germanic university cities, and brewed in Covington, Kentucky, Student Prince Beer began brewing in 1933 after the end of Prohibition. The signature brew was a sparkling Amber ale produced in what was known as Baden style of brewers from Rhine River Valley wine country of Southwest Germany. The first ads for Student Prince called it the aristocrat of beverages, and the royalty of bottled beers. It was also described as a beer brewed for those who know good beer. Ads described a sparkling amber beer, made with toasted, or kiln dried hops, with a subtle hop flavor, and that it, despite the modern brewing equipment, was slowly aged in oak barrels, a signature of Baden style brewing.
Rhinelander Beer Retro Defunct Wisconsin Breweriana Shorts
by DarkLordPug
$21 $27
Tube City Pilsener Beer Retro Defunct Breweriana Shorts
by DarkLordPug
$21 $27
Gus, I Like... Rheingold Beer Retro Defunct Breweriana Shorts
by DarkLordPug
$21 $27
Willie's Tavern Retro Defunct Dive Bar Nebraska Shorts
by DarkLordPug
$21 $27
Walter's Pilsner Beer Retro Defunct Breweriana Shorts
by DarkLordPug
$21 $27
Sweet Water Brewing Company 1899 - (Outbackside) Shorts
by OutbackSide
$21 $27
Buffalo Brewing Co. Beer Retro Defunct Breweriana Shorts
by DarkLordPug
$21 $27
Chief Oshkosh Beer Retro Defunct Wisconsin Breweriana Shorts
by DarkLordPug
$21 $27
Sunshine Premium Beer Retro Defunct Breweriana Shorts
by DarkLordPug
$21 $27
Thorobred Malt Liquor Beer Retro Defunct Breweriana Shorts
by DarkLordPug
$21 $27
Description: SPG was originally brewed in Bremen, Germany, and was introduced to the U.S. market in 1965. The distinctive label depicting a woman wearing a traditional dirndl was introduced with the advent of bottled beer. The local artist commissioned for the label drew his inspiration from the styles worn by local waitresses at the time which are still worn as traditional folk apparel today. Over the years the label became more stylized (and busty) as SPG became an export-only beer, catering to American consumers. In time, brewing was moved stateside, changing the overall flavor considerably, something that is attributed to no longer sourcing water from the Alps.
Tally-Ho Porter Beer Retro Defunct Breweriana Shorts
by DarkLordPug
$21 $27
Description: Emil Kliese was a 35-year-old, German-born brewmaster who had emigrated in 1883, and by 1890 was working at a brewery in St. Louis. In the mid-1890's, Kliese made his way west, securing a position with Capital Brewing Co. in Tumwater, Washington, and by 1899, he was their head brewmaster. An opportunity arose when some investors in Tacoma wanted to open a brewery and required an expert brewmaster. Kliese wanted to run his own brewery. So he, along with, William C. Kiltz, filled for articles of incorporation in February 1900 to brew and sell at wholesale and retail beer and other malt beverages at as the Columbia Brewing Company. The brewery was located at 2120 on South C Street in Tacoma in a five-story building built over an artesian well.
Description: The first Lucky Lager brewery was established by the General Brewing Corporation of San Francisco on August 31, 1933. Lucky lager was produced for decades in various locations long after the original San Francisco brewery closed up in 1978, though their California roots could still be found in their slogans, including the "It's Lucky When You Live in California" that was a common sight throughout the golden state on billboards. This design is based on their 1970s logomark which is quite similar to that of another west coast favorite, Rainier Beer, not just in it's red and gold color, but it's stylized, oversized 'L' and overall layout.
It's Tough To Argue Over a Utica Club Baseball Ump Shorts
by DarkLordPug
$21 $27
Description: Apache was first introduced in 1934 by the Arizona Brewing Company and quickly became a popular brand in the local bars and taverns. Only offered on draught originally, the growing popularity of Apache quickly made the brewery’s primary brand. By the end of the year, the brewery announced the beer was available in bottles, and by the end of 1935, Apache Beer was available in cans and distributed throughout Arizona and parts of New Mexico and Texas securing its place as an early Southwest favorite. The Apache Beer can itself was short-lived, with new ownership in 1937, the canning line ceased operation and the Arizona Brewing Company would not produce another can until 1948.
Description: A spin-off of Happy Days, the sitcom Laverne & Shirley followed the lives of Laverne DeFazio and Shirley Feeney, two friends and roommates who work as bottle-cappers in the fictitious Shotz Brewery in late '50s Milwaukee, Wisconsin. Shotz is said to be a nod to Schlitz, the Milwaukee brewery that was founded in 1849. The Laverne & Shirley series ran for eight seasons January 27, 1976, to May 10, 1983.
Description: Jackson Brewing Company was a regional brewery operating in New Orleans, from 1890 to 1974. The brewery was founded by Lawrence Fabacher in 1890 as Jackson Bohemian Brewery; its name was later changed to Jax Beer, and finally Jackson Brewing Company, after Andrew Jackson and Jackson Square. It soon grew to be a prominent regional brewery, and at its height, it was the largest brewery in the south, and was one of two New Orleans breweries to survive Prohibition. Its French Quarter brewery remains a landmark in New Orleans, as after brewing operations ceased, the facility was turned into a mixed use space containing residences, shops, and restaurants.
Description: The Peter Hand Brewing Company was an American brewery established in 1891 by Prussian immigrant, Peter Hand, in Chicago, Illinois. The brewery continued to grow and though it was officially closed between 1920 and 1933 as a result of prohibition, the company survived and expanded several times. In 1965, an investor group purchased the brewery and renamed the company Meister Brau, intending to further expand and begin national distribution. The company spent heavily on marketing, particularly in their hometown of Chicago, and sponsored all the local sports teams, as well as a popular radio show. When the brewery closed in 1978, it was the last brewing company in Chicago.
Description: The Iroquois Brewery was successor to the Jacob Roos Brewery, originally founded in 1842. Much of the Iroquois advertising that appeared after prohibition cites this 1842 date as the brewery's founding. The brewery was located between Hickory and Pratt Streets in Buffalo, N.Y. It was operated by Jacob Roos and, after his death, by George Roos, until 1892, when it was sold to Leonard Burgwerger. Burgwerger razed the buildings and built a new brewery on the site. This was the start of the Iroquois Brewing Company. Iroquois survived prohibition by brewing soda and near beer, and reopened shortly after prohibition ended in April 1933. Iroquois grew and prospered after prohibition and became the largest brewer in Buffalo.
