Kool Cigarettes Shorts
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Description: While sponsorship’s by cigarette brands is nothing new, Kool was one of the first brands to pursue concert sponsorship with the Kool Jazz Festival in 1975, and sustain music promotions over the years. As a brand that is historically quite popular with African‐American smokers, their sponsorship’s tended to lean towards jazz and other events with a substantial attendance of their core demographic.
