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Description: The pink ribbon is the most prominent symbol of breast cancer awareness. The pink ribbon is associated with individual generosity, faith in scientific progress, and a "can-do" attitude. It encourages consumers to focus on the emotionally appealing ultimate vision of a cure for breast cancer, rather than on the fraught path between current knowledge and any future cures. October has been designated as Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease.
