Reddy Socks
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Description: By the mid-1920s, utilities had succeeded in bringing electricity to virtually all major cities and towns in the U.S.; however, rural areas remained chronically underserved. Convinced that the best way to win over frugal small business owners, skeptical farmers, and rural dwellers, was to give electricity a more human face, utility companies came up with Reddy Kilowatt. This cartoon character served as a corporate spokesman for electricity generation in the U.S. for seven decades. He is a stick figure whose body, limbs, and hair are made of stylized lightning-bolts and whose bulbous head has a light bulb for a nose and wall outlets for ears, and proudly announced that he was an "electrical servant."
