Theme Socks
Description: In 1954, a new brewery was opened in Van Nuys. The company opened one of the modern Busch Gardens parks at this site in 1966 that included boat rides, a monorail designed into a brewery tour, and free beer. The park expanded to 5 acres in 1972 with a log flume ride and a sky trolley. The 17-acre amusement park was renamed Busch Bird Sanctuary in 1977 and closed in 1979. The birds were moved to the nearby Los Angeles Zoo and the Busch Gardens Tampa Bay and Williamsburg locations. The site of the Van Nuys theme park is currently a Bud Light facility and one of the remnants of the park is the footbridge connecting to the 1972 expansion.
Description: The “Be a Pepper” campaign began in 1977 continued until about 1983 and anybody that was old enough during those years knows the jingle which went “I’m a Pepper, he’s a Pepper, she’s a Pepper, we’re a Pepper, wouldn’t you like to be a Pepper, too?” by heart. It was a catchy tune that caused you to hum or sing along and even resulted in clothing and accessories featuring “I’m a Pepper.” By 1980, “Be a Pepper” was ranked as the third most popular of all advertising campaigns in the United States proving that sometimes the most effective campaigns are the most simplistic.
