KUBE 93 FM 1982 T-Shirt

On March 17, 1981, First Media completed their pourchase of KBLE-FM, and flipped it to an automated Top 40/CHR format as "The Northwest's New 93 FM." On July 8, 1981, KBLE officially launched with live on-air staff. On April 2, 1982, the call letters were changed to KUBE, and the station became known as "KUBE 93 FM". Shortly after the switch to Top 40/CHR, KUBE shot up to the top 5 in the Seattle radio market ratings (occasionally reaching #1 in some books and target demographics) and would later become the dominant CHR station in the Seattle metropolitan area. KUBE primarily competed against two other Top 40/CHR stations in the Seattle metropolitan area, creating an intense rivalry between the three stations throughout the '80s.