Golden Eagle Motor Oil 1934 T-Shirt

Wanting to get in on California's booming petroleum industry, a Canadian man named C.C. (Courtney Chauncey) Julian launched Julian Petroleum Company in 1923 in Los Angeles. Julian's company was little more than a vast Ponzi scheme masked as an investment opportunity, bilking millions from eager investors through aggressive newspaper advertising. As the fraud collapsed in 1927, the appointed as receiver, and created Sunset Pacific Oil Company from the remains of Julian Petroleum Company. Sunset Pacific failed with $12 million in debt to Associated Oil, and was reorganized into Sunset Oil Company in 1934. Long story short, Golden Eagle Motor Oil was one of Sunset's first products, and one that helped make the reorganized company a success.