TRANS: Skating the rainbow dollar T-Shirt

I am fascinated and horrified by the use of cultural expropriation by commercial brands; for instance, Vans trying to be 'off the wall' and counterculture, while being corporate and ubiquitous. Perhaps originally born out of urban skater culture, but then selling out to the suburbs. Is this authentic? There is something similar going on with brands and tech companies marketing their wares to marginalised groups such as LGBTQ and trans people, in order to profit. Is this honest? This design does not make fun of trans people, it makes fun of corporations who expropriate marginalised cultures for financial gain.