Just For Feet 1977 Tank Top

Beginning with a single store at Century Plaza in Birmingham, Alabama in 1977, Just For Feet became one of the largest and fastest growing athletic chains in America. By 1999, Just For Feet had over 140 superstores in 25 states. Several features helped to distinguish Just for Feet stores from its competitors, including in-store basketball courts, walls of TVs airing sporting events, in-store appearances by professional athletes, loud rock and dance music setting the scene, and in-store snack bars. Despite things looking up for Just For Feet, a 1999 game day TV spot ended up being their undoing after the ad was decried as being racist. The sharp decline in sales helped to expose widespread accounting fraud, leading to Just For Feet's demise.