Edsel Tank Tops

A minimalist interpretation of a classic automotive failure.

This is probably my Favorite local custom. 1960 Edsel Shot with my Nikon D7200 and Sigma 10-20mm. Vectored in Illustrator.

Image based on my photo of a 1958 Ford Edsel Pacer - an iconic automobile

A classic Ford Edsel

Edsel is a brand of automobile that was marketed by the Ford Motor Company from the 1958 to the 1960 model years. Deriving its name from Edsel Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln-Mercury Division to three brands (re-christened the Mercury-Edsel-Lincoln Division), Edsel shared a price range with Mercury; the division shared its bodies with both Mercury and Ford.

Digital image of Edsel grill processed in Photoshop

An image of the rear corner of a red 1960 Ford Edsel Ranger Convertible with a title text overlay.

An image of the front corner of a red 1960 Ford Edsel Ranger Convertible with a title text overlay.

1958 Ford Edsel Pacer convertible. Prior to its public launch September 4,1957, the Edsel was the most eagerly anticipated new make of car in American history. The Edsel was created at the behest of Henry Ford who wanted a greater presence in the mid-price field. South Pointe Park, Miami Beach FL background. digital art, wall art, poster, contemporary

The blue oval guys started developing the Edsel in 1955, based on polling data from car shoppers, but unfortunately, the company disregarded much of the data from the polls and plowed ahead with what they thought consumers should want. The marketing team then proceeded to overpromise the Edsel through a yearlong teaser campaign, promising the car of the future... something the Edsel clearly was not. When the first 1958 models were revealed in 1957, most people simply didn't think the Edsel looked very good. The cars were also saddled with quality and reliability issues from the very beginning, and coupled with a higher than average price point, the Edsel made for a tough sell, with approximately 116,000 sales between 1957 and 1959.

Edsel Ford's 1934 Model 40 Special Speedster was shown at the North American International Auto Show Detroit in 2012. It's an amazing car. Canon EOS 60D, 1/40 s, f3.5, 17 mm, ISO 100.

An image of the front of a white 1958 Ford Edsel Roundup with a title text overlay.

An image of the rear corner of a white 1958 Ford Edsel Roundup with a title text overlay.

An image of the front corner of a white 1958 Ford Edsel Roundup with a title text overlay.

The blue oval guys started developing the Edsel in 1955, based on polling data from car shoppers, but unfortunately, the company disregarded much of the data from the polls and plowed ahead with what they thought consumers should want. The marketing team then proceeded to overpromise the Edsel through a yearlong teaser campaign, promising the car of the future... something the Edsel clearly was not. When the first 1958 models were revealed in 1957, most people simply didn't think the Edsel looked very good. The cars were also saddled with quality and reliability issues from the very beginning, and coupled with a higher than average price point, the Edsel made for a tough sell, with approximately 116,000 sales between 1957 and 1959.

The Ford Edsel was manufactured for only 2 years, 1958 to 1960. The Ford Edsel was a complete failure. The car was poorly made, it was high priced and not very good looking. However, because of the rarity of the Ford Edsel it has now become a highly sought after car.

Ink drawing of Edsel

An image of the side of a blue 1959 Edsel Corsair Convertible with a title text overlay.

An image of the front corner of a blue 1959 Edsel Corsair Convertible with a title text overlay.

An image of the rear corner of a blue 1959 Edsel Corsair Convertible with a title text overlay.

An image of the front corner of a blue 1959 Edsel Corsair Convertible with a title text overlay.

1958 Ford Edsel Pacer Convertible. Spirit of Detroit wall art, poster, contemporary

An image of the front corner of a white Restored 1958 Ford Edsel Roundup with a title text overlay.

1958 Ford Edsel Pacer convertible. Prior to its public launch September 4,1957, the Edsel was the most eagerly anticipated new make of car in American history. The Edsel was created at the behest of Henry Ford who wanted a greater presence in the mid-price field. These cars enjoy a loyal following and make great collectibles today.

Vintage red sports racer.

Photo of a 1958 Ford Edsel Citation classic car

An image of the front of a black 1959 Edsel Ranger 2 Door Hardtop with a title text overlay.

An image of the rear corner of a black 1959 Edsel Ranger 2 Door Hardtop with a title text overlay.

An image of the rear corner of a black 1958 Edsel Ranger 4 Door Hardtop with a title text overlay.

An image of the front corner of a black 1958 Edsel Ranger 4 Door Hardtop with a title text overlay.

An image of the front corner of a black 1959 Edsel Ranger 2 Door Hardtop with a title text overlay.

An image of the front of a black 1958 Edsel Ranger 4 Door Hardtop with a title text overlay.

Brilliant restoration of US car