Beverage Ad Tapestries
Description: Squirt was created by Herb Bishop in 1938. In 1941, a mascot named "Lil' Squirt" was created for marketing the product. Squirt became a popular soft drink in many parts of the country, especially the West and Southwest. In the 1950s, it became commonly used as a mixer in cocktails. Squirt is naturally flavored but contains less than 2% grapefruit juice. Like many other soft drinks, the packaging of Squirt has varied over the years. In 1983, Diet Squirt, the first soft drink in the United States to be sweetened with aspartame, was introduced. In the mid 1980s, a vitamin-C-enriched Diet Squirt Plus was briefly marketed. In the early 1990s, Squirt Sorbet, a frozen treat, was offered in Detroit area supermarkets.
Description: Squirt was created by Herb Bishop in 1938. In 1941, a mascot named "Lil' Squirt" was created for marketing the product. Squirt became a popular soft drink in many parts of the country, especially the West and Southwest. In the 1950s, it became commonly used as a mixer in cocktails.
