Falstaff Beer Fearless & Fannie Rodeo Rider 1974 Tapestry

William J. Lemp of St. Louis created Falstaff in 1903. When Prohibition forced the closure of the Lemp brewery, local brewer Joseph Griesedieck purchased the Falstaff name in 1920 and changed his company’s name to Falstaff Corp., eventually to be renamed Falstaff Brewing. Post prohibition, Falstaff would become the country’s third-largest brewer from 1957 to 1960, with its production peaking at 7 million barrels in 1966. The ’70s introduced a set of mascots – Fannie and Fearless. Existing in cartoon form, the duo were pictured having assorted adventures from skydiving and motorcycling to waterskiing and bear hunting, all of which included their favorite beer, Falstaff.