Fedmart Pillows
Description: FedMart was a chain of discount department stores started by Sol Price, who later founded Price Club. It was originally a discount department store open to government employees, who paid a membership fee of just $2 per family. FedMart’s first location in San Diego, California was in a converted airport hangar and the store’s first year was highly successful, exceeding all expectations. Over the next 20 years, FedMart grew to include 45 stores in a chain that generated more than $300 million in annual sales and expanded to several states in the Southwest United States with many locations being previous White Front or Two Guys stores.
Description: A clean, minimalist vintage retail logo featuring the bold “FedMart*” wordmark in a distressed beige tone, paired with the tagline “America’s Greatest General Store.” The simple, utilitarian design reflects the mid-century modern aesthetic of 1950s American retail branding, evoking trust, accessibility, and community-focused commerce.
Description: FedMart was a chain of discount department stores started by Sol Price, who later founded Price Club. It was originally a discount department store open to government employees, who paid a membership fee of just $2 per family. FedMart's first location in San Diego, California was in a converted airport hangar and the store's first year was highly successful, exceeding all expectations. Over the next 20 years, FedMart grew to include 45 stores in a chain that generated more than $300 million in annual sales and expanded to several states in the Southwest United States with many locations being previous White Front or Two Guys stores. Price later sold two-thirds of the chain to Hugo Mann, a German retail chain, and in 1975 and was forced out.
Description: Price Club was a warehouse store chain, founded by Sol Price in San Diego, California. Price devised the Price Club concept in 1975 after being forced out of FedMart, another retail chain he founded. Price and a few of his friends put up $2.5 million in capital to open the first Price Club on July 12, 1976 in San Diego. Price Club would eventually merge with one of its competitors and the combined company would go on to become the global leader in the wholesale shopping club space with more than 800 warehouses worldwide as of 2021.
