Frito Pillows
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Description: If you were a kid in the late '60 or early '70s, you were likely introduced to the comedic stylings of W.C. Fields by way of a mascot known as W.C. Frito. Ironically inspired by the vaudeville comedian known for his love of alcohol and dislike of children and dogs, the cartoon mascot would show up in spots in between cartoons to extoll his love of corn chips. In addition to the TV commercials, some chip bags included W.C. Frito prizes like pencil erasers and stickers. They also had mail order promotional offers for other cool W.C. Frito items that kids could send points from their bags in to exchange for.
