Loma Records Pillows
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Description: Loma Records was an American subsidiary record label of Warner Bros. Records managed by Bob Krasnow, then later Russ Regan. Its name was derived from Eloma, a cleared copyright Warner owned. In March 1964, Warner Bros. president Mike Maitland announced the formation of Loma Records. Former promotional man and record producer Bob Krasnow was named the manager of the new label. Maitland explained the purpose of Loma was "an attempt to broaden singles coverage. There's so much product available through outside source, that we can afford to release it on Warner Bros., Reprise and now Loma." The first releases on the label were purchased masters.
