Q104 FM Live Album Rock 1972 Baseball T-Shirt

In the early 1970s, many FM stations around the country were experimenting with free form music hosted by young disc jockeys, and New York's Capital District Region Q104 FM was one of them. In 1975, Q104 FM had gleaned their niche from the free form programming and began to air album-oriented prog rock. Two years later, Q104 FM debuted the fresh Q104 branding for the station, touting their 'live album rock' format, which continued well into the later years as the station began adding more traditional rock music into the mix.